Yieldly Invests in Esports Giant Talon as Part of Their $5 Million Financing Round

Today we’re excited to announce our investment in Talon, the Hong Kong headquartered competitive gaming, entertainment and culture brand who have recently delivered multiple championships across numerous esports titles. This comes as part of Yieldly’s push to provide the industry with a platform for promotion as well as fundraising through the use of NFTs based around competitive gaming.

Founded in 2017, Talon has teams competing in such games as League of Legends, Arena of Valor, Overwatch, Rainbow 6, Tekken 7 and Street Fighter V. The organization competes in events in Hong Kong, Taiwan, South Korea and Thailand, with creative studios in each location. Furthermore, Talon is one of the fastest-growing teams in Asia-Pacific, with millions of fans globally, and they have quadrupled their overall revenue since 2019. This made them an obvious choice for Yieldly to support them in securing $5 million USD in equity capital from their Series A financing round.

The raise was led by digital entertainment, blockchain and gamification company Animoca Brands, who also participated in Talon’s seed round investment in 2018. Additional investors included Hana Digital Transformation Fund, HZL Capital, AK Partners, Token Bay Capital, Foxmont Capital Partners, Arete Capital Asia, BlackPine, PAC Capital as well as a variety of smaller offices and individuals. Clearly, all of these entities see the potential for Talon and how they can bring their brand to even more people through the development of digital and blockchain products.

Everything from unique experiences, collectibles and opportunities can be offered through web 3.0 services, including “Play to Earn” gaming and rare NFT assets. Additionally, Talon will use some of the funding to further expand its regional footprint into SouthEast Asia, focusing on the Philippines, Vietnam and Indonesia and competing in the biggest gaming titles in each respective country.

Sean Zhang, CEO of Talon, said: “Together with our strategic partners and investors, I’m very excited to be entering the next chapter of TALON’s journey. We will continue to add to the trophy cabinet while building an entertainment and culture platform that will allow us to connect ever more deeply with our fans. We are also extremely excited to leverage cutting-edge technology alongside Animoca Brands to develop new ways to engage with fans.”

Sebastian Quinn, CEO of Yieldly, commented: “We couldn’t be happier to be supporting one of the hottest esports brands out there. Esports has so much potential to grow from DeFi. Gamers are logically going to be early adopters of new interesting technologies, and things like NFTs are the perfect medium for both promotion and merchandising. Yieldly is already proud to be the top development space on Algorand, and we know that working with organizations like Talon will be key in bringing in a whole new generation of fans.”

This investment marks Yieldly’s commitment to working with the best businesses, developers and talent to bring the coming Metaverse to the masses. By leveraging existing fanbases, while providing improved services, we believe that we can make DeFi truly work in a way it never has before, and this announcement is only part of the beginning.